Marketing Nerds Archive Random

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Apple, Google, and Microsoft each offer all three things: devices, services, and platforms. But each has a different starting point. With Apple it’s the device. With Microsoft it’s the platform. With Google it’s the services.
John Gruber. “Only Apple

(Source: peterspear)

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fastcompany:

A new website from a couple MIT grads lets customers haggle for high-end, locally made products.

Haggling is an age-old tradition at marketplaces around the world, but price negotiations between merchants and buyers haven’t quite made their way into the world of e-commerce.

Theorem, a San Francisco-based startup headed by MIT grads Ryan Jackson and Adam Roberts, is trying to change that.

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fastcompany:

Networking in a new industry can be daunting for even the most socially adept. Here’s how to dissolve the nerves.

Networking is research-proven to be the overwhelmingly best way to land a job, better than job board hunting and recruiter services.

But for most of us—introverts, especially—selling oneself as a “brand” doesn’t come naturally. Something as small as fully owning the skills section of your resume feels like pulling your own teeth; shoving yourself out the door to walk into a room of strangers feels like a root canal.

Here’s how to calm the nerves and awkwardness that come with wading into a crowd of industry pros, in search of your next big break:

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fastcompany:

Here’s how to get your boss and coworkers used to the idea that you won’t always be available.

Picture this. You’re on a beach in the middle of the Caribbean with no Internet access, no phone reception, and no text messages.

You return from your vacation well rested, and want to continue some of these healthy habits—like not sleeping with your smartphone on your pillow. But how does that work when you’ve been tethered to your phone, and your coworkers and boss expect you to answer 24/7 because that’s what you’ve always done?

Depending on your particular situation, you can broach the topic with your boss. It may not be easy to detach from your smartphone, but it’s certainly not impossible, according to several experts. Here’s what they advise:

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What has changed is that brands now need to behave socially, being entertaining, responsive, addressing unspoken needs and customer concerns. Being good for life is no longer simply a product proposition. Being social as a brand doesn’t come naturally, they are used to being heard and not spoken to, which suggests a robust ongoing role for their agencies.